One-time offer — added to your order
Three expert tools that complement your guide — a concept-to-sales programme, a brand playbook and a designer briefing guide. Built from the same 35 years of experience. Add them now for $50 more.
Your order
+ Launch Bonus Pack
You save $50 vs buying separately
Yes — add the bonuses for $147 →Instant download. No subscription.
What's included in the bonus pack
Each bonus is a standalone professional tool — not a summary or a PDF overview. Built from the same 35 years of experience as the main guides, covering the parts of the project that sit outside the venue-specific planning work.
Bonus 01
CONCEPT TO SALES PROGRAMME
A 16-week visual launch map from first concept to first sales. Write in your real dates, mark active periods, track milestones and keep dependencies visible before timing pressure becomes expensive. Built for founders who need to manage the whole project, not just one stage of it.
Included free with upgrade
Bonus 02
BUILD MY BRAND PLAYBOOK
A full brand positioning and identity workbook for founders opening a physical venue. Covers commercial positioning before visual identity, how to brief a designer, how to avoid expensive creative drift, and how to keep your physical and digital brand expression aligned. Not a logo worksheet — a commercial brand framework.
Included free with upgrade
Bonus 03
HOW TO CHOOSE AND BRIEF THE RIGHT DESIGNER
A practical guide to hiring and briefing your retail or hospitality designer without costly misunderstandings. Covers when you actually need a designer, what kind of designer suits which project, how to compare options intelligently, how to write a stronger brief, and the red flags that most founders only spot after they've signed.
Included free with upgrade
Why add the bonus pack?
Your guide takes you from site confirmed through to open doors — concept, layout, approvals, fitout, suppliers and launch. The bonuses cover three things that sit alongside that work but affect every venue type equally.
The Concept to Sales Programme gives you a working timeline so you know where you are and what's coming — across 16 weeks, from first concept to first sales. Most founders try to hold this in their head. It doesn't work.
Build My Brand helps you make commercial brand decisions before they become expensive public-facing mistakes — positioning, naming, briefing a designer, and keeping physical and digital brand expression aligned.
How to Choose and Brief a Designer is exactly what it sounds like — the guide that helps you hire the right person, brief them properly and avoid the misunderstandings that add cost and delay to almost every early fitout.
Together these three tools and your venue guide give you a complete system for opening a physical business. $147 total. Instant download.
Your complete order
Launch Bonus Pack
Guide + all three bonuses — save $50
Get everything — $147 →Instant download. No subscription.
Years of experience
Who built this
The Open My Business guides were built from 35 years of designing and opening physical venues — hundreds of real projects, with real budgets, real approvals and real consequences when things went wrong.
This isn't theory. It's what actually happens when you open a physical venue, and what you need to do about it.
View all guides →