Most of the problems that cost people serious money when opening a physical venue aren't complicated. They're avoidable. The lease signed before anyone properly understood the services capacity. The fitout budget built on assumptions instead of quotes. The approval that took three times longer than expected. The contractor who disappeared with the deposit.
I've watched these things happen more times than I should have to. Intelligent, capable people — losing money on decisions that were completely preventable, because nobody told them what to look for or in what order to look for it.
Open My Business exists because the information needed to avoid most of those mistakes isn't complicated — it just needs to be in the right hands at the right moment. Before the lease is signed. Before the designer is briefed. Before the shopfitter is paid.